As Seen On


Soft toys are handmade by Maua in London. All small details are sewn by hand.


Personalize your toy with a name or word of choice.​


Create your own toy based on your drawing or design.​


Premium fleece fabric for extra softness, made from safe & non-toxic materials.​

our favourite projects

Custom Plush Toys

We can create plush toys from your child’s drawing, your own design or idea.

5 Star Reviews


My 18 month old LOVES Jimmy Chew, he’s never taken to a plushie so much, it’s perfect size for snuggling. Aside from that, the quality of the product is great. It’s feels so well made, lie made to last… I have no fears that jimmy will withstand the adventures he will put through with my two busy boys.​

Sara Bills


My three year old loves his new toy. It’s such a fun character and the perfect size for popping in a bag so I think it will be going on lots of adventures with him. It’s also really soft and comforting to hold and he is cuddling it as I write this review.

Ruth Joy


I absolutely adored this cuddly devil, he was larger than I expected. Well made, fast delivery, great company to deal with. Would purchase from them again and highly recommended for someone looking for well made, but a little different, cuddly toy either for a child or adult alike.​


I ordered it for myself but now my pet parrot has become obsessed with it and follows the banana where ever it is. Such a cute purchase, great quality! I ordered in the morning and it arrived the next day – amazingly fast!!

Heather Hughes​

Personalised Soft Toy

Make your stuffed animals more special. We will customize the back of any toy and write in fun, colourful way to make it yours. And guess what? It’s for FREE!

Ready Gift

Each toy is packaged beautifully and delivered straight from our workshop, making them one-of-a kind gifts for everyone on that list! All accessories come tucked away inside beautiful cotton bags and we even include handwritten messages so you have something extra special to say when they’re opened!.

Plushies with lifetime warranty

Toy Insurance

Yes! If you can’t take care of your Maua Gang plush toy, then we will. Dr Maua offers free repair for any broken seams and even re-stuffing when those little friends have lost their shape.


Your new soft toy will be delivered in a fun box made from recycled materials. You can use it as a colouring book or reuse the box to store your toys! This is why we give you such cool looking boxes!

Eco Friendly Plushies
Handmade Plushies for kids

Handmade Soft Toys

Get your hands on the softest toys ever with Maua Gang. Each plush toy is handmade right in London by talented designer and artist. We take extreme care when designing these, every little detail we sew onto them has been thought through carefully. They are made to last so you can confidently take them anywhere – even if that means trips around town or giving one as a gift for someone who likes throwing their stuffed animals out the pram.

Plush Gang

The Gang is here! You might not be able to tell by looking at them, but these thirteen unique and special characters have a ton of fun stories that they’re more than happy to share. They aren’t just lifeless stuffed animals; each one has their own mischievous personality. Meet the strong and silent boss Frank Evil, Rabbit de Niro consigliere or Dalton Twins brothers who are always ready for action – whatever it may entail. But don’t take my word on how cool this group really is…go ahead collect them all!

Rare plushies for kids
Free Shipping

On orders over £50

Easy 30 days returns

30 days money back guarantee

100% Handmade

All toys are handmade in Croydon

Toy Insurance

We fix your toy for free if it's get broken.

100% Secure Checkout

PayPal / Klarna/ MasterCard / Visa